No other brand other than perhaps Rolex or Audemars Piguet has such a dedicated and loyal fan base. This cult brand of Italian origin enjoys a superb reputation. Founded in 1860 in Florence, Italy, Panerai became the official supplier to the Italian navy. The instantly recognizable oversized case design is a hallmark of this cult brand. Often produced in very limited runs, these watches are reknowned for selling way above their recommended retail price.